An interactive urinary experience
How do you get drunks to avoid getting behind the wheel? Well…in Germany they came up with The Piss-Screen – a peeing game that involves a video driving simulation that makes its point and encourages drunk urinaters to take a cab. The video game screen above each urinal starts playing as soon as someone begins to pee. Swing your stream right, and the car goes right, swing left….you get the idea. The more blasted you are, the slower your response, reinforcing the effects of alcohol to the gamer. The game ends in a horrific crash-sequence, emphasizing the point.
Great idea.
Created by Saatchi & Saatchi, Germany
This post was written by: Kim Mickelsen