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The Montana Meth Project campaign, launched two years ago by billionaire philanthropist Tom Seibel, is absolutely horrifying to watch. But it’s working. Big time. If you missed the Nightline segment on the effort, it’s worth checking out (it includes the commercials).

The goal is to stop a generation from using meth. And in just two years, teen meth use in Montana has been cut by nearly half, while abuse in neighboring states is on the rise. Positive workplace drug tests are down by 70 percent, and 96 percent of kids polled say they have discussed meth with a parent. The project has been such a smashing success, 10 other states are poised to copy the campaign, and federal money will help produce new ads.

This gritty and powerful private sector campaign is a long way from the simplicity of the government’s metaphoric fried egg “this is your brain on drugs” ad campaign of old. The shear horrific nature of the ravages of meth use shown in the spots scares the crap out of me and hopefully every other sane human who sees just what that stuff can do.

Today was a typical fall day. Clear blue sky. Crisp, almost cold air. And I absolutely could not stay awake. If I sat at my desk for more than 5 minutes my eyes started to roll back in my head.

I had to keep moving. At all times. Or it would become obvious to everyone in the office that I was dead on my feet.

Even 20 cups of coffee had no effect.

And I had meetings. With clients. Several of them. I’m not even sure what I said. Or if I made sense.

I went out for lunch just to drive around with the windows down to perk me up. Stopped at a quick shop to see if they had no-doze or something because I felt like I was just going to drop my head and bang it on a conference table somewhere.

Weird state for me. Because I don’t sleep much. Not an insomniac (at least according to the doctors), I just don’t need much sleep. And that’s worked out OK for me. But today, not so much. Maybe it’s knowing that winter follows these beautiful fall days. A season I don’t like at all.

Whatever it is…today I advocate hibernation. Just like the Black Bear.

Wake me in the spring.