Advertising Production Goes Green
Wednesday, October 17th, 2007Worthy objective, but not THE first.
I just finished reading an AdAge article about the environmentally responsible efforts by Versus cable TV network and Brooklyn Brothers.
“In what is believed to be the first effort of its kind, the Versus cable TV network and Brooklyn Brothers ad agency have just completed producing a campaign of TV commercials in a carbon-neutral manner…software system that tracks and quantifies the amount of carbon pollutants generated when making TV commercials with studio and remote-location film shoots.”
Bravo for the effort. Glad to see it. Hope more follow suit.
However, I knew I had read a story months ago about this same premise and was able to find that story again tonight.
Turns out, back in Nov 2006, Instant Karma Films, an eco-friendly TV commercial production company launched in July 2006 in Santa Monica laid claim to shooting the first carbon neutral TV commercial ever. The spot for Maybelline New York and ad agency Gotham Inc, was shot in Shanghai where Instant Karma recreated the streets of New York City. The spot featured actress Zhang Ziyi best known for her work in Memoirs of a Geisha and Crouching Tiger, Hidden Dragon.
In addition to offsetting its carbon output and environmental impact through its donation and association with Carbonfund.org, Instant Karma Films planted 1000 trees for this production in its commitment towards environmental restoration. And is planning the development of a Carbon Calculator, in association with Carbonfund.org, which will determine the CO2 emissions your business or production will generate and allow you to offset its environmental impact.