Archive for October 31st, 2007
On the Edge of Your (er…toilet) Seat
Wednesday, October 31st, 2007Some wacky work coming out of Belgium. It took me a while to get it. Luckily the journey was pretty interesting. Heck, I even tried out the men’s room just for the experience.
When the “aha!” came, I felt so relieved.
Pretty gutsy for a bank, don’t ya think? And smart. Makes the point in a very unique and fun way (potty humor and all). Think about it. A free online account. Big hairy deal as far as value propositions go. Every company offers one. But this one stands out in the crowd. Obviously catering to the net savvy (and probably younger) prospect. With a good (or warped) sense of humor.
Nice job ING.
But please people, wash your hands!