Onslaught Backlash
Thursday, November 1st, 2007A few weeks ago in this post, I said I felt Dove and Unilever went too far with the Onslaught video. Good intentions aside, the hypocrisy was just a bit too much for me. I read several accounts of others who felt the same way. And tonight I ran across a a very visual example of the backlash.
This from Christine over at PSFK:
“Filmmaker Rye Clifton offers a response to the film, with a mash-up short of his own called “A Message from Unilever” (view it below). In it, he contrasts the contradictory messages put out by the corporation that owns both Dove and Axe, the latter known for its ads featuring scantily clad sexpots (whose parents apparently didn’t talk to their daughters before the beauty industry did) vying for the attention of horny Axe-sprayed men.”
The message here…Talk to your daughter before Unilever does.