Archive for November 14th, 2007

Guinness Tipping Point

Wednesday, November 14th, 2007

Word has it there were 6,000+ dominoes and hundreds of villagers in Argentina involved in this massive production. Looks to me like an exercise to see just how much money you can spend in producing a commercial.

Reports are the cost was £10m (almost $15 million). OK so it may have fire and beer, but it’s not exactly an original concept. The Honda Cog spot was done in 2003. And I’d bet the budget was a lot less than $15 million.