According to reports from Shoppertrak, the 4am opening times that many retailers advertised last Friday must have worked…racking up $10.3 billion in sales. Up 8% over last year. But 4am! That’s crazy. I hate to shop. Hate it. Hate it. Hate it. Yet I went shopping Friday to pick up a few gifts. At a much more civilized 10am. I may have missed a few of the uber bargains, but also avoided the crazy, walkie-talkie-armed, reindeer antler-headband-wearing mobs who throw punches and elbow their way to their purchase target. There is nothing I want bad enough to risk that insane early morning mob scene.
Hyped nearly as much as Black Friday, Cyber Monday is a media darling. According to ComScore, it racked up $733 million for e-tailers Monday, up 21% from last year. Setting a record for the largest-ever day of online shopping. Interestingly enough, 60% of dollars spent online on Cyber Monday came from work computers, with the balance coming from home and university computers. Probably not a stat that makes employers happy.
BTW:Â Shop.org put together a site called CyberMonday to aggregate information on special offers from hundreds of e-tailers. All of Shop.org’s proceeds from items purchased through CyberMonday.com help support a scholarship fund established to provide financial support to students pursuing careers in the e-commerce industry