Will it blend? That is the Question!
Tuesday, May 27th, 2008I recently came across an interesting piece on Blendtec’s successful viral marketing campaign, “Will It Blend?” Initially, Blendtec faced the obstacle of being an unrecognizable brand that wasn’t receiving much attention from consumers. To change perceptions, they used Blendtec’s CEO Tom Dickson as the spokesperson and blend expert and created a series of videos that tests the blending power of its Total Blender.
The videos, found on YouTube and at the WillItBlend.com site, blend everything from golf balls and Rubik’s Cubes to iphones. Blendtec even started taking personal requests from its viewers.
The most recent blending includes the new Weezer CD and a can of pork and beans (to coincide with Weezer’s new song “Pork and Beans” off of the Self-Titled “Red Album” which will hit stores in June). The word-of-mouth campaign now has a cult following, has garnered over 100-million views and has made over $50,000 in ad revenue. Will It Blend? That is the question!