Archive for May, 2008

Will it blend? That is the Question!

Tuesday, May 27th, 2008

I recently came across an interesting piece on Blendtec’s successful viral marketing campaign, “Will It Blend?” Initially, Blendtec faced the obstacle of being an unrecognizable brand that wasn’t receiving much attention from consumers. To change perceptions, they used Blendtec’s CEO Tom Dickson as the spokesperson and blend expert and created a series of videos that tests the blending power of its Total Blender.

The videos, found on YouTube and at the WillItBlend.com site, blend everything from golf balls and Rubik’s Cubes to iphones. Blendtec even started taking personal requests from its viewers.

The most recent blending includes the new Weezer CD and a can of pork and beans (to coincide with Weezer’s new song “Pork and Beans” off of the Self-Titled “Red Album” which will hit stores in June). The word-of-mouth campaign now has a cult following, has garnered over 100-million views and has made over $50,000 in ad revenue. Will It Blend? That is the question!

It’s not easy being green!

Tuesday, May 27th, 2008

Green
This spring has hosted a plethora of cable shows about being green. It’s all the rage! So many people genuinely care about the environment and want to live their lives with an eye toward helping, and not hurting, the planet and the atmosphere. They want to make a commitment to living, and buying, green and are being egged on by HGTV and their mantra “change the world, begin at home.”

Until recently I had a view of green that encompassed some products that conserve energy and some products that are made of recycled components of non-biodegradable materials – in an effort to keep them out of the landfill. Some of the products that I had seen were kind of funky looking – some in a cool way – and all were outrageously expensive. So a commitment might mean spending a lot of money – albeit an investment – to get a product that may not appeal to your aesthetic senses. And I just had to ask myself, was I going to be one of those people – you know, the Hollywood types – who rush to spend their expendable income on all the latest gadgets so that they can be the greenest of everyone they know? The jury was still out.

And then the paradigm shifted. I think it began with one “special” episode of house hunters that featured a couple in search of a “green” home. Being green is a whole lot more complicated than I had ever imagined. And that’s good and also bad. It’s good in that there are some very simple things – that are free, or at least cheap – that are critical in the world of being green. For example, not throwing things away because they’re old. Use them anyway – the Europeans do. If they’re ugly, decorate them – but don’t throw out the old to make way for the new – that’s a big no no. Being a product of the American “throw-away” society is not green!

On the other hand, the House Hunters couple went through a major mental exercise when examining all of the appliances in the various kitchens. Some of them were very old – that’s good. Oh wait, then they’re not energy efficient – that’s bad. I’m still not sure which way to go in that battle, but I think it’s something like: buy the new appliances and then make your dish washer and refrigerator into dressers for your clothing. Your old stove could be used to store wood for your fireplace – and Oh God, I don’t know if you’re supposed to have a wood burning or gas fireplace – or neither!

Suffice it to say that “it’s not easy being green”. But it’s worth making the effort to do a little research on the topic. I will guarantee that you’ll find some things that will be easy to do and make you feel as though you’re making a contribution. It’s likely that there are already some things that you’re doing and you don’t even know it – remember when you chose to hang on to great Aunt Mabel’s desk and not pitch it into the neighbor’s dumpster when they were remodeling – give yourself some props for that. Undoubtedly you’ll find some things that you’re not quite ready to commit to – but keep them in mind for later. Once you know the score – you can decide how green you want to be how soon. And let’s face it – green’s not going away any time soon so you might as well jump in and test the water!

This One Hits Home

Thursday, May 22nd, 2008

Now here’s a thought provoking and powerful PSA – a real-life, yet simple, example of what it would be like to suffer from asthma.

It’s interesting to see the number of organizations out there that are using these types of tactics and imagery to tell their story. No more boring and uneventful 30-second PSAs that leave you wondering if you should give to the cause.

This one really hits home.

Enough Said

Friday, May 2nd, 2008

Beer