Archive for May 22nd, 2008

This One Hits Home

Thursday, May 22nd, 2008

Now here’s a thought provoking and powerful PSA – a real-life, yet simple, example of what it would be like to suffer from asthma.

It’s interesting to see the number of organizations out there that are using these types of tactics and imagery to tell their story. No more boring and uneventful 30-second PSAs that leave you wondering if you should give to the cause.

This one really hits home.