Search Friendly Flash
Tuesday, July 1st, 2008
It’s about time! But this is a major development. For years using Flash meant work arounds or compensating with extra text in order to have the content indexed by Google and the other search engines.
According to a release today: “Adobe is providing optimized Adobe Flash Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information that is currently undiscoverable by search engines.”
And it sounds like it’s going to work with all existing SWF content, across all versions of the SWF file format. And developers won’t have to do a thing with the millions of flash pieces already out there. Sounds like best practices will evolve for creating SWF content that is more optimized for search engine rankings.
Great news.