Armageddon
Reportedly, deodorant manufacturer Right Guard has created an armpit-based method of advertising (dubbed “pitvertising”) with small digital TV screens built into the armpits of shirts. They then hired a team of ‘Pitvertisers’ and sent them out into the streets of London to test the new medium. This has got to be a joke…right?? When I first saw it on Engaget, I assumed it was some kind of weird prank. I did some searching to see if I could find much on it. It could be a joke — he seems to think so. If it is, Right Guard is sure getting some nice exposure since hundreds of sites seem to have picked it up.
This post was written by: Kim Mickelsen