Comments on: Target – Have you missed the bullseye? http://www.marketinginsideout.com/2008/12/07/target-%e2%80%93-have-you-missed-the-bullseye/ A look at the marketing profession from every angle. Wed, 30 Dec 2009 11:45:36 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Stephen A. http://www.marketinginsideout.com/2008/12/07/target-%e2%80%93-have-you-missed-the-bullseye/comment-page-1/#comment-94703 Stephen A. Mon, 08 Dec 2008 16:30:44 +0000 http://www.marketinginsideout.com/2008/12/07/target-%e2%80%93-have-you-missed-the-bullseye/#comment-94703 You are right on, um, target, here. What struck me is that their prices are not at all K-Mart-like. They can be downright expensive. Even on "black Friday," I found no deals there. A few years ago, they had undertaken a big ad campaign because the perception was that they were perceived as more expensive than other big box retailers. For the most part, the ad campaign worked to change perceptions, but the reality is (in my experience at least) that prices really aren't what you'd call 'cheap.' For me, the men's clothes are okay, and there are a few bargains there, but the quality of the clothes, and furniture as you note, is just not there. Great post! You are right on, um, target, here. What struck me is that their prices are not at all K-Mart-like. They can be downright expensive. Even on “black Friday,” I found no deals there. A few years ago, they had undertaken a big ad campaign because the perception was that they were perceived as more expensive than other big box retailers. For the most part, the ad campaign worked to change perceptions, but the reality is (in my experience at least) that prices really aren’t what you’d call ‘cheap.’

For me, the men’s clothes are okay, and there are a few bargains there, but the quality of the clothes, and furniture as you note, is just not there.

Great post!

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