Oh damn, looks like Iâ€™ll have to miss Ad Ageâ€™s gala new Small Agency Awards event, Iâ€™ll be too busy focusing on the Small Penis Awards followed by the Tiny Tits Gala. What is wrong with them? Why do they think that any agency would enjoy being acknowledged as â€œSmallâ€? Can they really be that out of touch with anything beyond Madison Avenue? Why not Independent Agencies or Privately Held Agencies? Is there no other word you could think of besides small? But then I guess you didnâ€™t spend a whole hell of a lot of time on the subject. I mean letâ€™s face it there are only two categories in the whole damn show: Best Small Agency and Best Small Agency Campaign. Could they spare it! And, in reality, itâ€™s not much of a show. More like a â€œcontestâ€. You enter your stuff online and you read, either online or in print, whether or not youâ€™ve won. Yeeehaaaa!
And how, by the way, did they make the determination to honor their puny brethren? Was it years of listening to agencies â€“ with less than 75 employees â€“ complain that Ad Age was dismissing them summarily to focus on every sneeze and fart uttered after lunch at JWT? No. It was a somewhat condescending comment made by a BIG guy at a BIG agency â€“ yes, Bogusky is looking out for his itty bitty friends. He wants to be sure that the industry acknowledges the small guys â€“ even though he hastens to point out that CP&B is â€œlargeâ€. What a guy. But I guess thatâ€™s what it takes to get Ad Age to pay any attention to a substantial number of agencies that theyâ€™ve deemed unworthy of a blip on their radar screen. Ironically, the only big thing in the new logo is the word SMALL.
One final question. If theyâ€™re claiming that â€œSmall is the new Bigâ€ then where did those other guys go?