Why Zuula May Be My New Favorite Search Tool
Thursday, July 17th, 2008
A couple months ago, I stumbled on Zuula and tonight I realized I am using it more and more as my main search tool NOT only when I want to get a quick feel for how much traction a client’s marketing effort is getting online, but for most searches. Rather than needing to go to lots of sources to query results, Zuula is a fast way for me to get a snapshot overview of buzz volume and intensity. I can easily use the same advanced syntax I use regularly, but do it on all major engines, plus blogs, video, images and more…at one time and right from one common interface on Zuula.
Zuula is a meta search, which isn’t anything new because others like Dogpile and Mamma have been around a while. Some might call it an aggregator, but technically it’s not, because it provides results from each search engine separately. And that’s what I really like about it. Unlike Dogpile that mashes all the results from various sources together on one page, Zuula presents the results in tabbed format. So I can just click on each of the tabs and get the results I need. And it does blogs, video, images, news and jobs as well as web. To me the advantage of Zuula’s tabs vs Dogpile’s mashup is that I can quickly discern potential volume and reach because at a glance I can tell if Google results are heavier than MSN or vice versa.
Other things I like are:
- It keeps a history of my recent searches which helps with tracking.
- All ads are pushed to the right to clearly distinguish paid results from organic. It doesn’t have the sponsored in-line results like most aggregators.
- If you are looking for images, the image search lets you see thumbnails directly from the image searches on Google, Yahoo, Live, Photobucket, Picasa, Flickr and more.
- It is simple, and I really like the interface.
And most of all….tonight I did in 15 minutes what it use to take me 90 minutes to do. Which rocks!
The only downside is Zuula is harder to type than Google.

It’s been rumored for a couple weeks that Google will acquire Feedburner. 
It’s amazing how much changes so quickly. At the end of March it really looked like Microsoft would buy DoubleClick. But by mid April Google announced its $3.1 billion acquisition of DoubleClick. That’s a chunk of change. Talk about creating an even stronger powerhouse. It’s cool to think of being able to see reports for search, display and rich-media banners, and any click-based media vehicles (such as newsletters, text links, etc.) all in one place.
Last month there were reports, but I guess it’s
Sounds like the fumble of the month went to Blackberry. You would think a company that pretty much started the rapid-fire messaging game would have done a much better job of letting its 8 million customers know about something as big as a
logged 15 minutes and 38 seconds in total non-program minutes per hour in 2006.
Today’s purchase of YouTube by Google
I discovered today that Google has added demographic targeting to AdWords in response to Microsoft U.S. beta launch last year of